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What is SEO and what are its benefits for your Business?

SEO should be a top priority for businesses – here’s why.

Search engine optimization, also known as SEO, is the process of optimizing your website and the content that comes with it to increase your rankings in search engines such as Google.

Higher rankings in these search engines results in more customers finding your business, therefore, creating more leads and increasing business.

However, any old content isn’t good enough – if it’s not relevant, answering a customer’s question, and/or optimized for search engines then your traffic will be the equivalent of a tumbleweed in an old abandoned town.

Many industries are beginning to learn the power of SEO, with this being used to increase traffic to their websites and to generate further business leads.

This article will discuss what SEO is and the many benefits of effective SEO for your business.



Becoming an expert in your industry

One way to increase SEO is to create a blog on your website. This attracts more customers both locally and globally, drawing more views to your website.

This blog content should be relevant to your industry. For example, if you run a local dentist you should create posts on topics such as the importance of oral hygiene, tips on maintaining and improve this hygiene, and why you should consider wearing braces to straighten your teeth.

However, when deciding on topics to write about you should do some keyword research. You can use free tools such as Ubersuggest to find keywords with a high search volume and a low difficulty to rank.

Posting regular content on your blog will allow you to be seen as an expert within your industry.

This too, is likely to generate further business, whether you’re a small local startup or a global phenomenon.. 



It’s not just about content either…

Effective SEO is not just about content either. SEO also focuses on the user-friendliness of sites e.g. how long your website takes to load on both a desktop and a mobile.

The longer the load time the more likely a customer will click off, potentially losing you a customer.

Decreasing load times, increasing user-friendliness, and optimizing your site for a great user experience increases SEO and the amount of business you will receive.



Improving the SEO of your business

If all this sounds a little too complicated or too much work and you would prefer to bring in outside help then Topsparkmedia can help you.

We can optimize your website and increase leads by providing SEO solutions including written content, web design, & pay per click (internet marketing strategy).