SEO should be a top priority for businesses – here’s why. Search engine optimization, also known as SEO, is the process of optimizing your website and the content that comes with it to increase your rankings in search engines such as Google. Higher rankings in these search engines results in more customers finding your business,
What is PPC and why is it essential for dental SEO? Pay-per-click (PPC) is a marketing tool used by websites/businesses to increase visitors to their page or website. Each time a customer clicks your paid advertisement you pay a slight fee, hence the name ‘pay-per-click’. This is done to increase traffic to your website, an
A common debate in the SEO world, here’s what you need to know. Chances are you’ve heard of the two phrases “white hat SEO” and “black hat SEO”, whether in passing or direct conversation. We will explain both these practices for you: Firstly, SEO stands for search engine optimization. This is the process of optimizing
